The sixty-fourth Cannes International Creative Festival will be held in Cannes, France, from June 17th to June 24th. In order to promote China's brand development strategy and boost the local advertising industry to the world, the China Advertising Association and the Cannes International Creative Festival Organizing Committee launched the Cannes China series. The Chinese Embassy in France will send personnel to attend relevant activities.
The Cannes China series of activities to &ldquo, here is China ” as the theme, including the contents of the theme forums, business exchanges, science and technology exhibitions, party, party and many other exciting links. Among them, the Cannes China day forum will be held in Cannes, Palace of Nations on June 20th. CCTV, Tencent, universal music, demassification, Omnicom, HYLINK, HUAWEI, Baidu, BlueFocus, Sohu and other famous enterprises, Ren Xuean, Liu Shengyi, Lang Lang, Chen Yan, Du Meng, Delia Liu, Glory Zhang, Alex Cheng, Holly Zheng, Zhang Zhaoyang and other celebrities will show their style, from all areas of the national brand, innovation and technology the application of artificial intelligence, data, etc., the achievements in the development of economy and China Chinese advertising publicity. In addition, Chinese Advertising Association will debut at the Cannes International Festival of creativity activity center set “ here is Chinese ” business communication area, launched the three different styles of China creative theme day “ ”, welcome friends from all over the world.
The Cannes International Festival of creativity (Cannes Lions International Festival of Creativity) was founded in 1954, is a world-renowned international advertising festival, the number of participants and the number of entries are the first in the world, known as the advertising industry Oscar. China Advertising Association in 1996 Cannes International Festival of creativity Chinese representation, organization of domestic advertising practitioners for many years in the Creative Festival in Cannes, held “ &rdquo, &ldquo China Shengshi; Cannes; • &rdquo and &ldquo China charm week; Cannes; • &rdquo Chinese; etc. Chinese special activities, won widespread praise.