May 24th, advertising week CEO Matt Scheckner and President and COO Lance Pillersdorf visit China Advertising Association, with the association leaders on bilateral relations, open cooperation, reached a friendly consensus.
Executive vice president of China Advertising Association Yang Hongfeng introduced the basic functions, China Advertising Association service concept and measures to the visiting guests, share Chinese Advertising Association made over the years in the international advertising cooperation achievements.
Matt Scheckner praised Chinese Advertising Association in promoting the internationalization level of Chinese advertisements to promote the efforts and achievements, also said China as the world's second largest advertising market occupies an increasingly important position in the field of global advertising, the future will play a more important role, so the ad Zhou Feichang hope actively and strengthen dialogue bilateral cooperation and Chinese advertising association.
Yang Hongfeng of Matt Scheckner to Chinese advertising market attention, evaluation Chinese Advertising Association said, that Chinese Advertising Association has a broad development space and open platform in the international advertising market on both sides to strengthen exchanges and cooperation, and the depth of cooperation and common development of the industry to help the global outlook optimistic about.
Liu Zhongxue, Deputy Secretary General of the China Advertising Association, attended the meeting.
Advertising Week, founded in 2004 in New York, USA, is the world's largest annual gathering of leaders in advertising, creative, entertainment, technology, marketing and media. Activities in the forum, seminars, workshops, global industry leaders and elites around the many hot topics in international advertising and marketing communications field shows multiple views, provide interactive communication, learn from the high-end platform for global advertising. In addition to New York's ultimate (Advertising Week New York), still advertising week London, Tokyo and South Africa held in Mexico, Advertising Week and Advertising Europe are Week Asia and Advertising Week LATAM.