In June 20th, &ldquo, China Daily &rdquo, as the core content of the Cannes China series of China Advertising Association, was successfully held at the sixty-fourth Cannes International Creative festival. Chinese in Marseille consul general Zhu Liying visit and for the forum opening, director of CCTV's advertising management center Ren Xuean attended the forum. This forum is presided over by Zhou Peilian, chief operating officer of Nigel Greater China group. “ China day ” the forum is very exciting; more than ten heavyweight guests from China's advertising and related industries have demonstrated the charm of Chinese brands and creativity in the Cannes palace. Tencent senior executive vice president, advertising chairman, group market and global brand chairman Liu Shengyi delivered a speech to introduce China's leading digital technology and its extensive application in marketing. World famous pianist Lang Lang shares his musical life and Reflection on art at the forum, and shares the influence of the brand on music with the audience. Chen Yan, chief strategy officer of Focus Media, demonstrates the structure and changes of China's consumer market with full and accurate data, and proposes innovative solutions for integrated marketing online and offline. Vice president of the group, chairman of the Asia Pacific region, Du Meng and representatives of Chinese and foreign enterprises, explore how Chinese brands go global and how international brands integrate into china. HYLINK national strategy director Liu Song &ldquo by the father of modern cooking; ” story, explain through the idea of humanistic care to move the audience. Zhang Xiaoyun, HUAWEI's chief marketing officer, talks with international experts about the vision of local businesses and the world ambitions of Chinese brands. In addition, Baidu vice president of artificial intelligence Zheng Zibin in-depth interpretation of China's advanced artificial intelligence technology, and the combination of artificial intelligence and advertising launched thinking collision. CEO and President of Zheng Hong international well-known business network dialogue BlueFocus figure Papi sauce, sharing ideas and Internet media content creators. Zhang Zhaoyang, chairman and CEO of Sohu's board of directors, came to the stage to discuss changes in online media and advertising in the era of big data.
The forum attracted people from all over the world to listen to the speech, the content of the speech won applause. In addition to “ China day ” outside the forum, there are more than China's industry representatives in the Cannes International Creative Festival on the other sections of the speech, received extensive attention. Chinese business exchanges, gathering areas, Chinese enterprises promotion exhibition, &ldquo, Chinese night &rdquo, beach party and other special events shine Cannes, and further expand the interactive platform between China and the world. The Cannes International Festival of creativity, carried out a number of reports of the Cannes China series of activities.