In June 23rd, the twenty-fourth session of the Chinese International Advertising Festival 120 day countdown, Chinese Advertising Association officially released its main theme and visual — — Baigezhengliu, fusion of the world.
This year China International Advertising Festival is located in Hunan, Changsha. The design of the main vision with its English “ CIAF” as the foundation, through the use of color in the memory into people Changsha — — pure white, red, yellow, China sunshine natural green and blue water collocation, bring people fresh, environmental protection, the development of China advertising impression.
&ldquo in graphic design, CIAF”; “ C” to China ink performance into the comet form, Changsha “ &rdquo nickname, Star City; Comet symbolizes the strength of the city Changsha soaring growth. At the same time, “ C” CHINA is the first letter, the comet rose more represents the country and national growth. The stars, is a symbol of all forces together, attached The Belt and Road “ ” a great idea, promote the rapid development of the advertising industry Chinese.
The advertising festival theme &ldquo Baigezhengliu, integrate the world; ” echoes with the main visual meaning, inclusive and open Advertising Festival invited people of all walks of life Juzizhou head, a fierce competition, and draw up a blueprint for the development of.
The twenty-fourth China International Advertising Festival was held at Changsha International Conference and Exhibition Center on October 2017, 20-23, in Hunan.