Yang, deputy director of the State Administration for Industry and commerce, congratulated Tataru on the election of the chairman of the International Advertising Association and thanked the International Advertising Association for its special attention and strong support for the Chinese advertising industry over the years. She stressed that the General Administration will, as always, support the reform and development of China advertising association. She said that in May 2017, when the China branch of the International Advertising Association was founded in 30th anniversary, the Tataru chairman and his party visited Beijing, which is the best celebration for IAA in China for 30 years. She hoped that the international advertising association can further focus on Chinese advertising, and continue to strengthen exchanges and cooperation with the China Advertising Association and the Chinese advertising industry, and work together to promote the progress of the global advertising industry. President Zhang Guohua told visiting guests Chinese Advertising Association Association recently introduced around three “ &rdquo service; a series of work to carry out the concept of the proposed Chinese Advertising Association is in “ decoupling ” in the process of reform, in terms of the future of international advertising exchanges and cooperation will have a more broad development space, to further participate in the bilateral exchanges and cooperation full of confidence, deepen the International Advertising Association affairs.
Felix Tataru congratulated China on the establishment of the China Chapter of the International Advertising Association, and thanked China for its long-standing support for the International Advertising Association (30th anniversary). At the same time, with the advertising industry is playing an increasingly important role in economic development, the International Advertising Association is willing to further expand areas of cooperation, deepen cooperation with China, will continue to enhance bilateral exchanges and cooperation to a new level, the development of joint efforts for global advertising industry.
Secretary of State Administration for Industry and commerce advertising director Liu Min, deputy director of the division of international cooperation Chen Zhuo, executive vice president of China Advertising Association Yang Hongfeng attended the meeting. The International Advertising Association (International Advertising Association, abbreviated as IAA) was founded in 1938, headquartered in New York, is a strategic partner in the global industry organization relates to brand building and marketing communications field, with more than 4000 members in 76 countries and regions worldwide, including advertisers, advertising companies, public relations, media and academic institutions and individual practitioners. The China Chapter of the International Advertising Association was established in Beijing in May 1987, and the Secretariat is located in the China advertising association. The China Advertising Association is the sole representative of the International Advertising Association in china.