In June 18th, the International Advertising Association (IAA) global Council meeting was held in Cannes, and the China Advertising Association attended the meeting. The meeting by the chairman and global president Felix IAA Tataru presided over from the United States, Britain, Italy, France, Denmark, Poland, Hungary, the United Arab Emirates, Sri Lanka, Australia and other countries and regions, nearly 40 IAA members of the Council or on behalf of the participants. At the meeting, IAA, Asia Pacific, Europe, the United States, Canada, the Middle East and Africa, respectively, director of the region around the past year, members of all regions of the development, activities, industry, hot spots and other content to share exchanges. IAA Russia IAA Romania branch, IAA branch, Garner branch were presented on behalf of the IAA activity in the second half of 2017 to the first half of 2018 will be held in the local market, respectively is “ 2017 advertising issues peak Roundtable (September 28 to 29, Russia and St Petersburg), ” “ IAA World Congress (October 24 to 25, Romania and Bucharest) ” “ What’ s Coming Next? &rdquo Africa rising (March 2018, Garner, Accra). In addition, the IAA India branch representative to the Council on the report of the next IAA World Advertising Conference (IAA World Congress) of the preparatory work in progress, this global IAA officially confirmed that the forty-fourth IAA World Advertising Conference in November 2018 12 to 14 in India held in Mumbai. During the meeting, IAA vice president of marketing and vice president of content jointly presented the new plan for IAA global brand development, triggering a heated discussion. Chinese Advertising Association recommended in the marketing and promotion level to remove the &ldquo branch (Chapter); ” “ IAA+ words, countries (or regions) name ” uniform mark branch to further strengthen the brand image, enhance the brand level branch, branch to carry out the work of boosting, delegates get recognition and praise.
In addition to attend the Council meeting, China Advertising Association also on the world Internet Advertising Conference, &ldquo Belt and Road Initiative; ” International Union of advertising and other content, in-depth exchanges with the chairman of the Tataru. Tataru chairman said that China is an important component of the IAA family, and IAA expects to continue to work with China Advertising Association to further actively interact and deepen cooperation and make joint efforts for the development of the global advertising industry.
The International Advertising Association (International Advertising Association, abbreviated as IAA) was founded in 1938, headquartered in New York, is a strategic partner in the global industry organization relates to brand building and marketing communications field, with more than 4000 members in 76 countries and regions worldwide, including advertisers, advertising companies, public relations, media and academic institutions and individual practitioners. The China Chapter of the International Advertising Association was established in Beijing in May 1987, and the Secretariat is located in the China advertising association. The China Advertising Association is the sole representative of the International Advertising Association in China